PUBLIC SECTOR TRAINING
Learn to produce video and audio content using a smartphone or DSLR
Who is this training for?
Póca Productions have been working with the press office and communication teams from government departments and local authorities since 2017. We empower PR personnel to shoot, edit and share professional video content in a seamless workflow on a singular mobile device. Our public sector clients use video content to enhance public engagement across social media in a timely and cost-effective manner.
As well as communication personnel a wide range of local authorities' services also benefit from smartphone video training. Staff from Library Services, Planning, Community, Housing and Environment have trained with Póca Productions. They produce video content for in-house communication and training as well as public engagement. Each service can share their content directly with the public through their own social media channels and through the channels of their local authority. Communication teams also really benefit from having content produced by the personnel 'on the ground' in the various services.
We offer a free consultation to ensure we recommend the course that best meets your specific requirements. We can tailor one of our pre-designed programmes to your needs or design a bespoke programme which builds on the current skills, equipment and experience of your team.
Do you need to invest in extra equipment?
We prefer that you attend the training before you invest in any equipment. During the training we provide a range of useful pieces of equipment for you to try out. Our training is very hand-on so you get the opportunity to practise with the equipment and we will advise you on what best suit your purposes.
Learn to Podcast using a Smartphone or a PC
As podcasting has become a popular means of communicating with the public we have developed two courses in podcast production; Smartphone Podcast Production and PC Podcast Production. More details below.
DSLR Video Training
We have found that many press offices may have already invested in a DSLR camera for photography. So we now also offer training on how to use a DSLR for video production. We can recommend equipment to you and also design a course around the equipment you already have access to. More details below.
Why Choose Póca Productions
We have a strong background in both education and media production. Camilla has over 25 years’ experience in education, predominantly in adult education within Donegal ETB. Our courses are, therefore, designed according to tried and tested pedagogical principles. Kieran is a professionally trained sound engineer and video producer and together we run DNK Media Productions, a successful video production business. Póca Productions is the training side our business. Our training is very hands-on with an emphasis on practising technical skill based on industry-standard techniques. We have been working with public sector groups in both video production and training for many years and so understand the needs of the sector.
Our Courses for the Public Sector
Mobile Journalism for Press office and Communications Teams
Learn how to film and edit video content on the go - entirely on a smartphone. On this course you will learn and practise industry-standard techniques that will enable you to produce two different styles of video: an interview with b-roll and a corporate event video. You will practice with the latest recommended smartphone software and equipment. This course will be really useful if your team need to produce and publish on the go with a short turn around. Suitable for beginners and can be tailored to the more experienced.
DSLR Video Production
Your team may already use a DSLR for photography, these cameras are also very good for video production. As above you will learn and practise industry-standard techniques that will enable you to produce two different styles of video: an interview with b-roll and a corporate event video. On this course you will learn to switch from auto to manual on your DSLR camera to achieve a more professional look. You can choose to edit on PC or smartphone. Suitable for those with some experience of using a DSLR for photography.
DSLR-Smartphone Video Production - Hybrid
Combine the convenience of the smartphone with the look of a DSLR. Some people prefer the look you get with a DSLR, particularly for interview set ups. A DSLR will perform better than a smartphone in low light situations but a smartphone can be more convenient to shoot b-roll. It is always good to have a variety of tools at your disposal so you can choose which camera best suits the demands of your situation and your project. On this course you learn how to shoot on both a DSLR and a smartphone and edit on both a PC and smartphone. Suitable for those with some experience of using a DSLR for photography.
Smartphone Podcast Production Training
Learn to record and edit a podcast on the go. Learn about and practise with the latest smartphone audio recording equipment to achieve a quality audio file. Learn how to edit an audio file on your smartphone. Ideal for publishing soundbites or short statements from a press conference or an event.
PC Podcast Production Training
Learn to record and edit a podcast directly on to your laptop/Pc. Add intro and outro musical brand identifiers and publish to podcast platforms. Suitable for longer interview setups.
“We used Póca Productions initially to train up our Communications team to produce video content using their smartphones and then extended to other staff across the organisation. The ability to know how to film, edit and publish video content using a smartphone is a great skill for staff to have. They found the Smartphone Video Training course really informative. It was practical, easy to understand and they were all producing great videos very quickly.”
Communications Officer Fingal County Council
Here is a sample of a video produced by one of our public service trainees following our 2 day Smartphone Video Training course.