What can be better than watching someone else work? There is something so appealing about seeing a crafts person working their tools and creating something beautiful before our very eyes. One of the things that we really love about this video is that Claire chose not to include any incidental music. Hearing the environmental sounds of metal being worked and even the sound of the heavy rain outside really add to the immersive experience; you almost feel like you are in the studio.  This style of video could be used as a tutorial or as a promotional tool on social media. Behind the scenes and process videos are very engaging and a great way to draw attention to your product.