How to… videos are very popular on YouTube and are a great way to get your business found online. You solve a pain point for someone; they discover your product or service and become a potential new customer. Fergie works in a bicycle sales and repair shop and he created this How to.. video after attending our Smartphone Video Training. The video answers what is probably one of his FAQs. Rather than having to repeat himself many times over he can send the video directly to his customers individually; use it on social media to promote the shop and upload it to YouTube to increase the business’ presence online.