Claire is a hotelier but for her assignment she chose to produce a video representing her other passion - horses. There are some really beautiful shots in this video and we particularly like the use of close ups to demonstrate how to prepare her horse’s hooves. A video like this could used as an instructional tool. In a business context it could also be used to connect with your audience on a personal level. More and more people are choosing to do business with people they can relate to - sharing your interests or hobbies may help you reach client that you would really enjoy working with.